American Red Cross
Millennials visit bars more regularly than any other generation but are the least likely to donate blood.
When they think of pints, beer is the first thing that comes to mind.
We want to change that with this speculative campaign
Coasters
Every time bar-goers lift their drinks they’ll be reminded to make an appointment to donate blood—and with a QR code right on the coaster, it couldn’t be easier.
Vouchers
Those who donate blood will be given a voucher to enjoy a pint on the American Red Cross.
Made with:
AD: Jameson Thornock