Mastercard
At the 2023 Arnold Palmer Invitational, Mastercard wanted to get fans talking about their love of golf and the relationships that make it Priceless.
To help get these Course Convos moving, we created the eye catching and tricked out “Convo Cart” which brought both golf fans and our pro ambassadors together 🏌🏼♀️
Then we launched on TikTok and Instagram with our host Cassandra Meyer as she surprised spectators live on the course ⛳️
We partnered with ambassadors Max Homa, Cameron Young, and Viktor Hovland to bring some Priceless surprises to tournament guests.
We had just 30 minutes to film with each ambassador. We edited and posted each experience during the tournament, generating tens of millions of views on Mastercard’s social platforms.
